Start with the full-cost model
A reseller price should be built from auditable cost, not copied from a competitor or reverse-engineered from an earnings claim. Record the credit or wholesale cost for each duration and connection count, then add payment processing, conversion, tax, software, support labor, replacements, refunds and dispute exposure. Keep a dated source for every assumption.
Core formula
Required selling price = direct account cost + transaction cost + allocated operating cost + risk reserve + target profit. Review every component monthly and whenever a supplier changes credit mapping or terms.
Build the underlying ledger
Track opening credits, purchases, activations, renewals, transfers, manual adjustments, refunds and closing credits. Link each movement to an internal customer or order reference without storing unnecessary personal data. Reconcile the expected closing balance with the panel balance at least weekly.
| Cost area | Evidence | Pricing treatment |
|---|---|---|
| Service or credits | Invoice and current conversion table | Direct per-account cost |
| Payments | Processor rate, fixed fee and dispute schedule | Per-order cost plus risk reserve |
| Support | Minutes per ticket and tickets per active account | Allocated labor per term |
| Tax and currency | Professional advice and settlement statements | Market-specific cost |
| Refunds and replacements | Historical eligible cases | Transparent reserve, not hidden promises |
| Profit | Documented target | Amount remaining after full cost |
Calculate markup and margin correctly
If an account costs 20 and sells for 30, gross profit is 10. Markup is 10 divided by 20, or 50 percent; gross margin is 10 divided by 30, or about 33.3 percent. Neither measure includes overhead unless the cost base contains it. Report both the formula and the included cost categories.
Design clear price tiers
Use a small number of understandable tiers based on subscription term, simultaneous connections and a defined support scope. Show the total renewal price and currency. Avoid a very low headline monthly equivalent if customers must pay a long irreversible term. Make upgrades, downgrades, cancellation and refund eligibility understandable before payment.
Price risk without misleading customers
- Do not promise permanent channels, zero buffering, fixed exchange rates or guaranteed income.
- Keep enough liquidity for eligible refunds and payment disputes.
- Do not finance a large supplier balance with money owed for tax or customer obligations.
- Use a short testing period before buying large non-refundable credit blocks.
- Review local consumer, tax, privacy and content-rights requirements with qualified advisers.
- Separate referral income from ordinary operating margin in reports.
Monthly pricing review
- Reconcile credits and completed orders.
- Calculate effective service and payment cost by product.
- Measure support time, replacements, refunds and disputes.
- Update currency and tax assumptions.
- Compare actual gross margin with the documented target.
- Revise public prices and renewal notices prospectively and clearly.
- Archive the old table with its effective dates.
Pricing questions
What should an IPTV reseller price include?
Include wholesale access or credits, payment and currency fees, applicable tax, support labor, replacements, refunds, dispute exposure, software, marketing and a sustainable profit allowance.
Is markup the same as margin?
No. Markup compares profit with cost; margin compares profit with selling price. Use the same definition in every report.
Should every customer have the same price?
Use a consistent published framework, then account transparently for term, connection count, support scope, taxes and currency rather than arbitrary hidden changes.
Can a provider's claimed reseller profit be guaranteed?
No. Demand, churn, support time, payment risk, legal obligations and full cost determine the actual result.
This guide is general education, not legal, tax or financial advice. Verify reseller authority, consumer obligations and content rights before operating.